FOCUS ON MOBILE DEVICES
It is becoming increasingly hard to ignore: mobile devices, smartphones, tablets, e-readers and so on rule today’s communications and more particularly access to the Internet. Responsive web design is the answer to these new habits.
According to a 2019 study by Bain & Company, mobile devices in Switzerland account for up to 70% (healthcare) of online traffic in certain sectors. it is 54% in electronic commerce and 57% in the telecommunications sector. On average, around 60% of web traffic comes from mobile devices.
This trend will continue and most websites today have to take this into account. That Easily accessible and easy to view and use on mobile devices.
RESPONSIVE WEB DESIGN
Responsive web design is the preferred solution for most websites today. Its main advantage is that it automatically adapts to the device of your visitors.
It gives your visitor an optimal user experience. No need to worry about a new smartphone, tablet, reader or other mobile device on the market. Your website looks good for on all devices.
SAVE TIME AND MONEY
It is obviously expensive to provide new websites or apps for each new type ofmobile device. If there is no compelling reason to duplicate the original content for different devices, you should avoid this.
Just by saving yourself this work, a responsive website will save you time and money. It is worth clarifying whether you really a dedicated website or app for each different type smartphone, tablet, e-reader or other mobile device.
A responsive website is likely to appeal to all visitors regardless of the device used. In this case, a responsive website is a great solution for you and your visitors, as well as for your wallet.
CHOICES FOR MOBILE DEVICES
For most of you, the message you want to send doesn’t change depending on when, where, and on what device your visitors access your website. You definitely want it to look great on any device, be it a smartphone, tablet, desktop computer, or any other internet-enabled device. In order to offer your visitors an optimal user experience, you have two main options:
- Detect which device accesses your website and display specifically designed web pages or a web app for it.
- Use responsive design where the web page optimizes itself for the device. The same web page can be viewed over the whole spectrum, from a small mobile phone to great big desktop screen.
PROS AND CONS
Depending on the application, both methods have their advantages and disadvantages. A responsive website is more user-friendly, and possibly contains more information. However, it may take longer to charge, especially on older mobile devices that do not yet have optimized hardware and operating systems.
A dedicated mobile website or web application may load faster on the target device and can be optimized for that device. However, users often do not get the same information as on their notebook or desktop computer or another mobile device.
And many apps don’t use the simple zooming of text and content that make mobile devices so convenient.
HOW TO CHOOSE
Generally, device-specific mobile websites and applications have their place where the website provides a specialized service or can take advantage of a specific device. Or where a strong marketing bond is required. Such as for online shops of large corporations that are routinely or daily accessed by the same user. This is where making specific iPhone and Android apps make sense.
Otherwise, the adaptive website is the solution of the future. Over time, mobile devices and cellular networks have become more and more powerful and can easily manage an adaptable website.
And a responsive website is already ready to run today, even on devices that don’t even exist yet. A great solution for today and tomorrow.