Our Services make your website successful
A website that really works for you needs enlightenment and careful planning. Key elements have to be elaborated and harmonized. The content has to be up to scratch and correspond to your intended message. A strategy has to be set in place to guide your visitors to the desired goal. And it all has to be pleasing to view and use on all devices and browsers. Only when all these come together and form a concrete user experience can your website truly claim to work for you. It’s all part of our Services.
A website that fits your needs cannot be all things to all people. This is why we make sure that we thoroughly understand your requirements, and set a specific goal for your website. We will search how each element will find its place in a homogeneous and credible solution. Here are some key considerations:
A clear concept, a strategy that works, a unique identity
We want to make sure that your visitors perceive clear and distinctive signals from your website that correspond to the goals and targets you have set for it. Your audience should feel that they are going to find what they are looking for.
We pay particular attention to the following criteria:
- The appearance and the scope of your web pages follow a coherent strategy.
- The website is clearly targeted for its intended purpose.
- Your audience receives a clear and precise message.
- There is a specific web page for each identified target.
- The content is organized to reinforce your message.
Design is just one piece of the puzzle
Web design is much more than design itself. While graphic design, graphics, and layout are important, the main goal of web design is to strengthen your message and content.
The different areas of web design also include site layout, interface creation, content analysis, editing and optimization, programming, including standard code and proprietary software, building a good user experience and implementing targeted and efficient search engine optimization.
The latter also involves searching for keywords, competitive analysis and the study of visitor behavior to find and improve what attracts them and to minimize or eliminate what does not appeal to them.
Analysis and content and conversion optimization
To position your website and find its intended audience, we must proceed with a market analysis and extract the key words and phrases that make your audience tick. This process starts well before your website is launched and continues throughout your website’s life cycle.
To tell the truth, although you may have heard of miraculous recipes that get fabulous results by investing in questionable SEO, fast link building, and the like, there is no real secret in getting web traffic. Search engines focus foremost on satisfying users’ requests as exactly as possible by finding sites that correspond best.
If there is a secret, it is primarily to ensure that people who visit your site feel that they have found the place they were looking for and feel at home. This helps direct a maximum number of those likely to be interested in your offer to your website.
We consequently focus on providing a high-quality user experience and first-class content. Our strategy aims to grow your audience gradually and naturally in line with your offerings. Brute force may lead to short-term results but their long-term effect is typically disastrous.
We put ourselves in your shoes
As we have already seen, a website that does not feel authentic is in most cases significantly less efficient. To give the best of ourselves, we therefore have at heart to understand your business, to feel your expectations and constraints. In addition, we would like to “capture” your enthusiasm for the success of your project.
We will thus be conditioned to do our best, to let our creativity find the right way to success without giving in to extremes. And thereby realize the website that matches your expectations.