The design of a website encompasses concept, content, marketing, communication, SEO and conversion.
So these are the key ingredients that will make your site work for you. Success is just down the road once we have given our full attention to each of these facts and made them work together. Every piece of work has its importance.
Without a concept, the content will be unimpressive. And without the content, there is nothing to market or communicate, and hence nothing to feed to SEO – the search engines.
And without conversion? Your website will not find many new visitors and will not really work for you!
Which means that it is better not to burn the stages. And that is how we will proceed building your website , step by step.
Making sure we know what you want
We won’t be rushing to our computers to churn out an all-purpose design.
First of all, we would want to make your acquaintance and learn from you about your activities, your business, projects and what you expect from your web presence. After all, you don’t need us to get an off-the-shelf web design, these are available in abundance.
We will need to have a clear understanding of what you offer, your market and your expectations, to enable us to propose solutions that work for you.
Next, we will submit you a quotation for building your website. If we reach an agreement with you, we start to work on a concept, develop a strategy and define the functional requirements of your website. During this phase, we may propose you a sketches, mock-ups of your future website and glimpses of the work in progress . We keep in touch, attentive to your comments and taking your inputs into account.
Laying out the foundations
Once we understand your goals, your environment, the way you operate, your wishes and constraints, we are ready for action. We will ensure that the concept, strategy, and presentation of the website corresponds to what you stand for, your activities, and your environment. And, of course, we’ll make sure they are authentic and inspire confidence so as to attract your potential visitors and clients.
At this point, we are ready to submit to you a first proposal of your website. This will be a broad outline but your first glimpse your website’s work in progress, will show you that we thoroughly pictured your website. Based on your inputs and our criteria for designing successful websites, it should be reasonably close to your expectations.
Have your say and weigh the pros and cons
When we submit our proposal to you, we have already thoroughly pictured your website, based on the information you provided us during our discussions. It should therefore quite well match your expectations.
However, after viewing a concrete image of your future website, you may be inspired to make small changes.
We certainly welcome your suggestions and we’ll do our best to incorporate them, but we might also weigh in on the validity of some changes that, guided by our experience and our industry expertise, we believe will be disadvantageous to your website.
In any case, we will always explain the criteria and reasoning of our approach. What ultimately counts is that both of us are on the same wavelength and agree on the direction we are going to take.
Designing your web site
We are getting down to some real work now. Your website goes into the production phase. Working on the big picture, projecting an image and transmitting the message we have agreed upon.
Behind the scenes, we build and assemble each element that makes up the backbone of your web site, giving it its own, unique identity, strength and character.
And it will need all this to become a success in today’s web space. The good looks alone won’t do. To find potential clients for you and convince them to do business with you. And prove to search engines its trustworthiness, show them that your business is here to stay. And why not, win the big price, the top rank among its peers.
Once all of this is set in place, functionalities have been verified, the editorial content double-checked, we can go ahead with the major step: The launch of your new website!
Going live – your website meets the world
Today is the day !
Your website steps out of the dark and into the dazzling world of the global web. How will it be received? Will it be able to stand its ground among the corporate giants, the glittering outfits, the smart guys with the deep pockets?
Yes, we are confident that your website will shine in its own right. We have done what it takes to see to that !
Still, at this first stage, we will not abandon your website to its own devices. We will stand by it and help it grow. From the day of its launch onwards and for some time to come, we will track your website closely. We check if all goes well, make some adjustments here and there, in short help it along to cruising speed. We will measure how it performs; see how it is received, and make changes if necessary.
Helping your website to grow
So what happens next? Will things calmly take their course? Not quite, although activities calm down. Little by little, your website will get assimilated, gain recognition.
This may take some time, about six to eight weeks. If you continue to trust us, we will suggest you ways to optimize your site to gain an even larger audience. Thus improve the flow of visitors and achieve higher conversion rates.
With the help of statistical analysis tools and optimization methods, we will discover what pleases your visitors and what impresses them less. The goal of this optimization is to make your website even more attractive to new and returning visitors. So that they turn to you even more for their business.
So far so good. You now have a good idea how we will make your website a success. But for it to continue to perform at its best, it will need a bit of pampering from time to time.
Bring it up to date. Add some news. Remove some wrinkles. Dress the website up a little for the season.
We will gladly take care of these tasks for you. But if you wish, we can equip your website from the beginning with the content management tools. This will allow you to change texts and images yourself with minimal effort.
You decide how far you want to go with editing content, adding new pages, blogs, and other features and we will do the rest to tune your website exactly to your needs.